Marketing Strategy Workshop Recap


Attendees from Enroll Alabama waiting for the training to begin!

Last Thursday, December 3rd, The Office of Public Service hosted its final partner training of 2015.  This interactive training gave attendees the chance to examine their marketing strategies and determine any changes or updates they might want to make to address their goals for 2016.  We talked about what marketing is, why you need it, and how it can be essential for any organization.  The workshop focused on 5 steps to developing a marketing strategy:

  1. Developing a mission statement
  2. Knowing your target market
  3. Knowing your product or service
  4. Positioning your product or service
  5. Defining your marketing methods.

All of these steps were highlighted in Janie’s presentation, and everyone had time to ask questions and fill out their workbooks to put their plans and ideas on paper.

Along with working on a marketing strategy packet, everyone had the chance to use our netbooks to google their organizations to see what they could find.  This is a great exercise to measure the effectiveness of a marketing strategy implementation.  Want to try it yourself?  Just pull up Google, search the name of your organization in quotation marks, and see how many results you get.  After you implement your marketing strategy, do the same thing and see if the number changes.  A bigger number generally means that you have done a great job with your new marketing strategy!  This is just one of the helpful tips our facilitator Janie Echols-brown gave to the attendees.

If you want to know when we are having trainings in 2016, visit  and use your Auburn University login to join our network!  We have some exciting programs in the works for the spring, including a strategic planning workshop in January and our annual Volunteer Fair at the student center on January 15th from 10am-1pm.  As always, feel free to contact me if you have any questions!

Would you like to be featured on the Public Service blog?  I would love to know what you are doing to bring the community and the university together!  Contact me at if you want to share a story or post an event to the Auburn serves network.

Until next time!


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